You’ve heard that a tweet social wall can boost your brand’s engagement and visibility, but you’re unsure how to create one.
Then, it’s a good thing you’re reading this piece. We’ll take you through practical steps for creating a tweet social wall and share tips for maximizing its benefits.
What is a tweet social wall?
A tweet social wall is a live stream of tweets that can be displayed in real-time on a website or offline screens like a billboard at an event. Here’s an example from the affiliate marketing software Rewardful.
Why do you need a tweet wall for events?
We’ve already hinted at some of the benefits of a tweet social wall, but let’s discuss them in detail.
1. It boosts engagement
A tweet social wall encourages people to post about your brand or event on Twitter (now X). These posts will be displayed on the social wall, creating more visibility and reach for their personal profiles.
Participant engagement creates an organic visibility chain for your brand. Say 20 people with 500 followers tweet about your brand; that exposes your brand to potentially 10,000 new people. These people might like, repost, or comment on the posts, further boosting their reach to their own followers, and so on.
2. Social monitoring
Social media strongly influences how people engage with your brand. A 2022 Sprout Social Shopping Report found that nearly 35% of people depend on a friend’s social post to discover new products. That’s why you need to keep close tabs on your brand mentions on social media.
A tweet social wall is an effective way to keep track of what people are saying about your brand on Twitter. Whenever someone posts about your brand, it will automatically appear on the social wall. If it’s a positive comment, you can share it with the rest of your audience. If not, you can investigate the issue further and resolve it.
3. Social proof
More than 40% of respondents in Podium’s State of Reviews Survey highly consider social proof, like reviews and personal recommendations, when making a decision to patronize a local business.
A tweet social wall can help create social proof by displaying positive tweets from your customers in one place. When potential customers see real people sharing positive experiences or engaging with a brand on social media, it builds trust and credibility.
User-generated content on a social wall acts as peer endorsement, which reassures prospective customers about the quality and popularity of a product or brand and influences their purchasing decisions.
A step-by-step guide to setting up a tweet social wall
You’ll need a social media aggregator like Juicer to set up a tweet social wall. A social media aggregator is a tool that pulls relevant posts from Twitter (X) and displays them on an automatic feed based on the chosen parameters, such as keywords and hashtags.
Follow these easy steps to create a tweet social wall with Juicer.
Step 1: Go to the Juicer sign-up page and click “Connect with X” to create a free account and sync your Twitter profile with our aggregator.
(Note: After seven days, you’ll need to upgrade your account to keep your Twitter (X) profile connected to Juicer and enjoy access to our advanced social media aggregator features.)
Step 2: Sign into your Twitter account via Juicer to grant our aggregator access to your tweets and profile information. Don’t worry, all your information remains protected!
Step 3: In your Juicer.io admin dashboard, click the “Embed In Your Site” menu in the left sidebar. You’ll see an embed code under the “standard website” dropdown.
Step 4: Copy and paste the code into your website’s HTML editor. Now, your tweet social wall is all set.
3 Ways to Improve Your Tweet Wall for Events
Adding a tweet social wall to your website is just one piece of the puzzle. Do the following steps to reap the full benefits of a social wall.
1. Moderate your tweet wall
Moderating your social wall ensures that inappropriate or offensive content doesn’t appear on your website. A social wall is supposed to improve your brand image. So the last thing you want is for it to be filled with angry rants from unhappy customers or negative comments from competitors.
Juicer lets you set up automatic moderation filters for your social wall. You can disallow posts containing certain words so they don’t appear on your embedded live feed. Alternatively, you can only allow posts with certain words to be added to your tweet social wall. Juicer also allows you to set up filters to prevent duplicate posts.
2. Customize your tweet wall
Your tweet social wall should match your brand’s overall look and feel for consistency. Consistent brand presentation increases your revenue by about 20%, per Marq’s State of Brand Consistency Report.
Juicer makes it really easy for you to customize your social wall without writing any code. Simply apply one of our feed design templates to your social wall, and it’s done! And if you’re a coding whiz, you can customize your embedded Twitter feed with CSS. Here’s one of Juicer’s customization templates.
3. Share your tweet wall on offline channels
While a website is the first place your tweet social wall goes live, it’s not the only channel for it. Take advantage of offline channels like billboards and signages to promote your social wall and drive more people to engage with it.
Say you’ve created a tweet social wall for your live event. Display it on digital signage during the event using media streaming devices like Miracast or Roku, for example.
Create beautiful and engaging tweet walls for events with Juicer
Beyond Twitter, you can use Juicer to create social walls for more than 15 social and user-generated content channels, including LinkedIn and Instagram. The process is pretty simple, and our extensive library shows you exactly how to go about it.
For example, you can learn all about creating a LinkedIn wall by checking out the “LinkedIn feed on website” post in our blog.
Don’t just take our word for it. Create your first social media wall with Juicer for free, and let us know how it goes.
Tweet wall FAQs
Find answers to common questions you have about tweet social walls.
1. What is a social wall?
A social wall is a live feed of social media content that’s pulled from various social media channels and displayed on a website or event screen. It can include user-generated content like photos, videos, tweets, and other social media posts.
2. What can I use to create a tweet wall?
You can use a social media aggregator like Juicer to create a tweet social wall. Here’s a step-by-step Twitter (X) feed embed guide on how to go about it.
3. What can I use a tweet social wall for?
A tweet social wall can be used for various purposes, such as displaying real-time user-generated content at events, showcasing social proof on product pages, and encouraging social media engagement with your brand.
