If you keep your LinkedIn profiles and website as two separate assets in your digital marketing strategy, you could be missing out on opportunities for growth.
After all, your customers interact with your business across a variety of different channels.
Here are the most profitable reasons to embed a LinkedIn feed on your website.
1. Increased Audience Engagement
When you embed a LinkedIn feed onto your website, you don’t just provide your visitors with more content to view. You also encourage them to interact with your brand.
Seeing reviews, insights, and user-generated content from your LinkedIn profile can help customers learn more about your brand, your products, and your services. It can inspire users to reach out to your business and ask questions or comment on your social feeds with their own insights.
You can even share specific types of LinkedIn posts designed to promote interactivity, such as videos or polls, allowing you to collect feedback from your target audience.
2. Improved User Experience
B2B buyers engage with around 3-7 pieces of content before they consider making a purchase. With a social feed plugin, you can streamline the research process for your customers, giving them access to extra information without asking them to visit other sites.
Visitors can view and interact with your content without having to jump to new tabs and platforms, allowing them to make decisions much faster.
3. Showcase Social Proof
Adding social proof to your website is a great way to boost your brand’s credibility. More than 70% of consumers believe that customer reviews and testimonials are more credible than when a brand talks about its own products.
With the right social wall solution, you can curate user-generated content such as reviews, images, videos, and testimonials from LinkedIn and display it on your website to earn trust.
You can showcase posts from recent events, share news updates about accolades you’ve won, or draw attention to endorsements from other well-known brands. If you’re trying to source new talent, you can even use your social feed to share posts from your employee advocates.
4. Greater Content Visibility
You give your content more reach and visibility by embedding a LinkedIn feed into your website.
Not all customers visiting your B2B website will follow your social media profiles. This means they miss out on the valuable content you share on LinkedIn.
You extend the impact of your social posts beyond the LinkedIn platform, improving their potential ROI and performance. Plus, showing off your LinkedIn posts on your website can even help drive new followers back to your social pages, helping to improve your online reputation.
Visitors get an instant gateway to your LinkedIn profile, with the option to click on your embedded updates, articles, and posts, to jump directly to your LinkedIn page.
5. A More Professional Image
Earning the trust of your target audience is essential in the B2B landscape. However, it’s not always an easy process. B2B buyers are particularly discerning when making decisions about which companies to work with, as purchases are often more expensive.
When you embed your LinkedIn feed onto your website, you unlock numerous ways to make your company seem more professional and credible. Not only can you improve your reputation by showcasing testimonials, case studies, and reviews, but you create a more complete, compelling site.
With a customizable plugin, you can elevate your brand, ensuring your feed matches your brand colors and visual identity. Plus, you can moderate your content to ensure you’re only showcasing the posts that impact your reputation positively.
6. Greater Thought Leadership
You’re likely sharing lots of industry-focused content on LinkedIn to establish your brand as a thought leader. When you embed your feed into your website, you get these posts in front of a new audience, creating more visibility for your brand.
The more you update your social feed with fresh and dynamic content, the more authoritative you’ll appear to potential customers. This makes you more likely to convert potential buyers and build strong, long-term relationships with your consumers.
7. Improved SEO Results
Adding a LinkedIn feed with other social feeds to your website can reduce your bounce rate by increasing how much time people spend on your site. Bounce rate isn’t a primary ranking factor, but search crawlers might use this information to measure how well your site satisfies user intent.
When visitors see your embedded LinkedIn feed, it will capture their attention, and they will spend more time scrolling through posts and interacting with your content. The algorithm will interpret this as a positive indication that your site is relevant and engaging, which might boost your rankings.
Plus, the longer customers spend on your pages, the more likely they’ll be to reach out to your brand or purchase your products.
Embed Your LinkedIn Feed Easily With Juicer
Now that you know the benefits of adding your LinkedIn feed to your website, it’s time to test things out for yourself.
That’s where Juicer’s social media aggregator comes in. You can connect your LinkedIn account to Juicer. aggregate selected content and display it on a social wall in minutes without any code. What’s more? You can track content performance and engagement right in Juicer’s central dashboard.
Try Juicer for free, and let us know what you think.
